Segments in this Video

Epidemic of the 21st Century (06:04)


Plastic increasingly pollutes oceans, endangering wildlife. Coca-Cola and its many brands sell 120 billion bottles a year. The company has pledged to fix the problem through efficient recycling.

Environmental Conflict of Interest (07:24)

Historian Bart Elmore explains how Coca-Cola partnered with the non-profit, Keep America Beautiful, to shift blame for pollution from industry to consumers. Coke uses similar organizations to stoke consumer guilt around the globe. Keep Scotland Beautiful spokesman Derek Robertson is evasive about funding.

Can Coke Be Trusted? (04:10)

Coca-Cola advocates recycling old plastic bottles and using them to make new ones. The company promises to use 50% recycled plastic in making its bottles by 2030. Greenpeace activist Helene Borges explains how the company uses semantics and statistics to deceive.

Coke's Hidden Agenda (03:43)

Leaked documents reveal Coca-Cola's strategy to push back against European regulations that go against the company's interests. Coke publicly pushes recycling while secretly fighting recycling targets. The company was built on glass bottles that could be returned for a deposit but now opposes them.

Demise of the Returnable Bottle (05:00)

Author Arsen Darnay has chronicled the environmental impact of Coca-Cola's soft drink containers. He wrote an impact study for Coke in the 1970s, as the company contemplated phasing out glass bottles. Elmore explains how the company has defeated attempts to legislate a return to the deposit system.

Executive Grilled on Policy (07:05)

Michael Goltzman directs environmental policy at Coca-Cola. He insists his company can use recycling to deliver on the promises of its World Without Waste campaign. A debate ensues after he is confronted with evidence that Coke has been secretly fighting environmental efforts.

African Factory Visit (04:30)

Coca-Cola's presence is ubiquitous in Tanzania. The soda has remained widely available in returnable bottles, but the country’s assembly lines are switching to plastic. One plant produces more than 86,000 bottles of Fanta Pineapple in just two and a half hours.

Poverty Economy (04:21)

Plastic bottles pollute Tanzania's beaches and waterways. A local woman gathers this trash to support her family; she works eight hours a day for less than two euros. Broken glass and used syringes are hazards to scavengers at the dump in Dar es Salaam.

Recycling Market Decline (03:36)

Mountains of plastic pile up at a center in Dar es Salaam. The bottles are sorted by color before being reduced to fragments. China has been the world's largest buyer of used plastic, but the country has recently announced it will import less.

Circular Economy Myth Exposed (06:56)

Goltzman is shown footage from Tanzania. In the span of six years, Coca-Cola has gone from selling no plastic bottles in the country to selling them exclusively, without the necessary infrastructure to handle the waste.

Credits: Coca-Cola's Hidden Secrets (00:11)

Credits: Coca-Cola's Hidden Secrets

For additional digital leasing and purchase options contact a media consultant at 800-257-5126
(press option 3) or

A Plastic Surgery: Coca-Cola's Hidden Secrets

DVD (Chaptered) Price: $169.95
DVD + 3-Year Streaming Price: $254.93
3-Year Streaming Price: $169.95



Another 10 tons of plastic is produced each second. About 10% of it ends up in the oceans, leading to predictions that, by 2050, there will be more plastic than fish in the sea. Faced with this global scourge, more and more businesses are promising to recycle, including the Coca-Cola Company, a group that sells 4,000 plastic bottles around the world every second. Can we depend on the promises made by these multinational corporations? And is recycling the solution? We investigated the company’s pledges and discovered that their promises are as sugar-filled as their products.

Length: 54 minutes

Item#: BVL188313

ISBN: 978-1-64867-313-9

Copyright date: ©2018

Closed Captioned

Performance Rights

Prices include public performance rights.

Not available to Home Video and Publisher customers.