Segments in this Video

Introduction: Doing Business in Argentina (00:30)


Argentina's business culture can be challenging. This video will use eight sections to examine doing business in Argentina—orientation, history, economy, etiquette, business relationships, communicating, negotiating, and management.

Orientation: A European Country in South America (03:06)

Approximately 85% of Argentina's population descends from European immigrants; society has little connection with the country's Indian history. The landscape is varied and Buenos Aires is the focal point of business, government, and the arts. Avoid doing business in January and July.

History: Blood, Sweat, and Tears (03:29)

Study Argentine history before conducting business in the country. Historical facts to remember include the arrival of the first Europeans, Spanish influence, the 1810 revolution, regional rivalry, and military coups; avoid discussing the rule of Juan Domingo Perón and the Falkland Islands/Malvinas War.

Economy: A Wealth of Agriculture (04:09)

Argentina is South America's wealthiest country and has a strong middle class. Economy cornerstones include the beef industry and exportation. Past bureaucracy and inflation affects current business decisions; President Menem is responsible for significant economic change.

Etiquette: Formal Attitude Required (05:15)

Formalism is part of the Argentine business culture and image is important; attire should be of high quality and conservative. Business takes time in Argentina. Learn tips for greeting associates and meetings; Argentines have a deep sense of pride.

Business Relationships: Know-Who (06:45)

Contacts are important for success in Argentina. Learn tips for making contacts, building rapport with associates, and meal etiquette; sensitive topics include religion, politics, and neighboring countries.

Communicating: Listen Between the Lines (06:00)

Success requires understanding Argentine values and communication patterns. Ask before speaking English or learn Spanish; translate important documents into Spanish. Communication tends to be physical, diplomatic, and based on context; family is important. Business success can be challenging for women.

Negotiating: Emotional Yet Cool (06:16)

Negotiations in Argentina can take a long time and resemble a game of chess; a legacy of business corruption requires careful analysis. Build a sense of trust, determine aspirations and motivations, try to appeal to emotions, maintain composure, and expect last minute changes.

Management: Know Who's Boss (04:50)

Argentines have a strong work ethic but a more relaxed attitude toward the workday. Argentina has a paternalistic, authoritarian management style. Accurate feedback can be a challenge for managers and employees often avoid asking for clarification and instruction; praise is beneficial.

Credits: Doing Business in Argentina (01:06)

Credits: Doing Business in Argentina

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Doing Business in Argentina

Part of the Series : Doing Business in Latin America
DVD (Chaptered) Price: $299.95
DVD + 3-Year Streaming Price: $449.93
3-Year Streaming Price: $299.95



To succeed in international business in Argentina, you need proper preparation. Failure to understand this proud culture will cost you time, money, or worse. Filled with role plays, scenarios, and cultural tips, this program enters the offices of top executives to present the essentials of Argentina business culture. Emphasizing the importance of manners, it shows how to gain access to the corridors of power—from financial stock to livestock—and demonstrates what to do if negotiators get angry or just walk out. It examines business customs and etiquette in Argentina, explains how to communicate effectively and understand what is really being said, discusses the fundamentals of Argentina business management, and considers why it is better to be authoritarian—rather than egalitarian.

Length: 44 minutes

Item#: BVL185269

ISBN: 978-1-64623-677-0

Copyright date: ©1997

Closed Captioned

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