Segments in this Video

Introduction to Bullying for Parents and Educators (02:33)


One woman shares how her daughter was shunned by classmates. Many states are requiring bullying prevention programs in schools. Every adult plays a role in prevention and intervention.

What is Bullying? (00:60)

About one third of U.S. children will be involved, either as bullies or victims. Bullying is repeated intentional aggressive behavior against a person with less power.

How Does Being Bullied Affect Kids? (02:03)

Bullying negatively impacts mental and physical health and academic success. Learn about warning signs. Many children believe adults cannot help. Those who bully feel entitled to hurt or exclude others.

How Does Bullying Affect Other Students? (01:29)

Children with high self-esteem feel entitled to exclude or hurt others. Bystanders often feel helpless. Cyber-bullying is more difficult to detect.

Do Adults Participate in Bullying? (02:07)

Hear how parents, teachers or administrators can inadvertently perpetuate bullying. Most students see adults as disengaged onlookers and lose trust.

How Can Schools Address Bullying? (03:20)

Comprehensive, school-wide bullying prevention programs establish protection through staff presence, student awareness of consequences, and bystander intervention. Hear components of effective programs.

How Can Parents Help? (03:40)

In an effective bullying prevention program, parents, teachers and administrators collaborate to keep children safe and teach right from wrong. Parents should be aware of their children's online activity. Schools should address parent concerns immediately.

Introduction to Bullying for Elementary School Students (02:32)

Hear an age-appropriate definition of repeated intentional aggressive behavior and see examples. Kids bully others to feel powerful, get attention, or get something they want.

Playground Bullying Scene (02:02)

Identify who is doing the bullying, who is getting bullied, and who are the bystanders.

Bullying Scene With Intervention (02:30)

Zoe bullies Maria for being slow at reading; bystanders tell a teacher. If you witness someone being bullied, tell a parent, teacher or trusted adult. Do not join in or laugh. Make friends with the person being bullied.

Credits: Introduction to Bullying for Elementary Schools (01:11)

Credits: Introduction to Bullying for Elementary Schools

For additional digital leasing and purchase options contact a media consultant at 800-257-5126
(press option 3) or

Introduction to Bullying for Elementary Schools

3-Year Streaming Price: $99.95



This engaging video introduces the topic of bullying and bullying prevention strategies using age-appropriate language and grade-specific concepts. A video for adults that describes what bullying is and how bullying prevention works is also included. This is an ideal component for schools using the Olweus Bullying Prevention Program.

Length: 25 minutes

Item#: BVL185246

Copyright date: ©2010

Closed Captioned

Performance Rights

Prices include public performance rights.

Not available to Home Video and Publisher customers.