Getting Ahead: Introduction (02:14)
California is the first state to incrementally raise the state wage to $15.00 an hour. This segment orients viewers to the topic of increasing minimum wage.
Oakland, CA: Family Life (07:34)
Maria Martinez and Jaime Gaucin were once homeless and continue to struggle financially. Nationwide, 70% of those seeking public assistance are working families; assistance programs cost tax payers over $45 billion a year.
Oakland, CA: Reaching Beyond Care (05:02)
Asiya Jabbaar had to reduce staff and cut hours after the minimum wage increase; she works two additional jobs. Eunice Medina changed jobs and dropped out of college. The cost of food, housing, and gas increased.
Oakland, CA: Chinatown (06:01)
Approximately 31% of residents live at or below the poverty line; small businesses and restaurants operate on a slim profit margin. Danny Huang discusses effects of the minimum wage increase and Jason Sim explains why he opened a business.
Berkley, CA: Wage Debate (03:07)
The minimum wage increase controversy is more about capital owners versus labor owners. A city council meeting gets loud when opposing sides argue about raising wages to $19 an hour.
Berkley, CA: Nina Designs (02:59)
Nina Cooper pays her employees $14 an hour and believes $19 is unrealistic for entry level workers with no training.
San Francisco, CA: Bi-Rite Markets (06:20)
The city was one of the first to mandate sick leave and a $15 minimum wage. Approximately 25% of Bi-Rite employees make minimum wage or just above it; wage increases do not always translate to more disposable income.
Emeryville, CA (04:02)
The city pays the highest minimum wage in the country; IKEA employees discuss the impact of wage increases. Businesses have to adapt labor policies and people will lose jobs.
Emeryville, CA: Fast Food Jobs (06:12)
Workers energized the Fight for 15; Shanda Roberts is proud of participating. Across the U.S., over 50% of fast food workers are over the age of 20. Experts disagree on the impact of wage increases to consumers.
Oakland, CA: Actual Cafe (09:03)
Sal Bednarz employees 26 people. He discusses the challenges of a minimum wage increase, the ballot initiative, and changes in his restaurant. Employees often support families.
What is the Impact? (02:09)
Hard data on the minimum wage increase will not be available for two years. Experts consider the benefits of increased wages and public demand.
Credits: Getting Ahead (00:30)
Credits: Getting Ahead
For additional digital leasing and purchase options contact a media consultant at 800-257-5126
(press option 3) or email@example.com.