Olympus "Distorted Dogs" (03:36)

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A camera ad shows a woman distressed by her friend's dog, with its distorted head. It asks whether we would save or delete a distorted dog photo.

Bud Light "Costume Party (02:31)

A Budweiser beer commercial features a raunchy Halloween party. A man is dressed up as a chair, on which a woman is seated. Experts comment on the ad and beer culture.

Film Club Talk Cinema "Cheeky Check Out (03:38)

The hotel front desk man, a homosexual, lists charges for pornographic films the guest has watched. The ad is for Talk Cinema, for films (unlike these) that you will want to talk about.

Folgers "Happy Mornings" (03:59)

A Folgers ad depicts sunbeams as creatures waking a man, obnoxiously cheerful. Folgers coffee, however, allows him to "tolerate mornings." Some experts think the ad is too irritating. See production behind the scenes.

ESPN "Shelfball" (02:27)

In an ESPN ad, anchors in the back office compete in throwing nerf balls on a shelf. Experts discuss the message, and ESPN branding.

Fox Sports "The Hood" (03:06)

A Fox Sports ad shows African-Americans in the inner city, where they unexpectedly play golf. Fox Sports may get away with an edgier ad than ESPN.

Additional Resources & Credits: The Most Downloaded Commercial (01:17)

Additional Resources & Credits: The Most Downloaded Commercial