See a Coca Cola ad with a Jack White song about love, and strong imagery and visual technique, presenting an ideal world.
On a Maxell Cassettes advertisement, a song plays. A man shows cards with words that sound like the lyrics, but are slightly misheard.
A Volkswagen ad features cartoon rabbits borrowed from an internet subculture, whose story is based on the movie "Jaws."
A boy arrives at his girlfriend's family's house; the rest of her family makes noises like a beatbox. The tagline is "Speak MTV."
An Adidas ad shows star soccer players on a field made of metal precipices suspended in air.
A deodorant advertisement features superheroes performing stunts in ordinary life; they can do anything, because they are protected. The ad took off with viral marketing.
Additional Resources & Credits: The Coke Commercial
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Alternative Rock god Jack White, of the White Stripes, created a music video Coke commercial. See that ad and five others, with expert commentary, in this episode of Ad Persuasion.
Length: 22 minutes
Item#: BVL93619
ISBN: 978-1-60057-986-8
Copyright date: ©2007
Closed Captioned
Prices include public performance rights.
Not available to Home Video and Publisher customers.
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