Peugot 1007 "Easy Life" (04:21)

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An ad shows a man getting around everyday problems in fantastical ways, representing how easy the Peugot makes life. The ad uses graphics skillfully. It is artsy and unconventional; the target is young, hip professionals.

Bangkok Insurance "Tyre" (02:47)

A tire pops off a car, bounces around the freeway, and reattaches itself to the car wheel. This captures the product benefit without further explanation. Lacking voice-over, it did well at ad awards and with global audiences.

Purity "It All Begins" (03:11)

In a Purity baby food ad, a child fixates on becoming an astronaut, and succeeds. Experts discuss the risks and benefits of a slowly revealed story ambiguously related to the product.

Volkswagen "Snowplow" (02:23)

A snow plow man drives a Volkswagen in the snow. The reassuring voice-over conveys the brand message of reliability. Classic Volkswagen ads persuaded Americans to buy a small German car. Doyle Dane Bernbach brought wit and humor to advertising.

John West "Bear" (03:50)

In a National Geographic-like setting, a man boxes with a bear for salmon. The ad is for John West canned salmon. An animal trainer talks about how his work interacts with CGI.

Starburst "Factory" (02:45)

A factory worker drops his Starburst into a vat of liquid and reaches in, losing his arm. His and his coworker's casual reaction is a source of humor for the young target audience.

Additional Resources & Credits: Volkswagen's Snowplow (01:21)

Additional Resources & Credits: Volkswagen's Snowplow