This episode of Ad Persuasion features Joan Collins’ comic role in Cinzano Wine’s ‘80s campaign. Every commercial ended with her getting a drink spilled on her, and she reflects on her experience in a recent interview. Advertising industry experts also analyze spots by Saturn (“Sheet Metal”), Sony Walkman (“Animated”), Vodaphone (“Gay”), Mercator (“Boyfriend”), and Energizer (“Dance with your Feet”) in terms of message, creativity, execution, and effectiveness at drawing in consumers.