Ameriquest "Concert" (02:28)

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A teen girl leans over the car window to get money from her father. Police arrive at this moment and think she is a prostitute. Tagline: "Don't Judge Too Quickly." The storytelling approach has merits, but the theme is risky.

Virgin Atlantic "How Deep is Your Love" (02:40)

Two male characters meet in a bar and marry; this proves to be a dream caused by uncomfortably tight quarters on an airplane. The South African ad would never fly in America.

Nike "Kid Tiger" (02:35)

A Nike ad shows Tiger Woods golfing as a child, superimposed with scenes and commentary from the Masters. The ad conveys aspirations and values, creating emotional connection.

Honda "Cog" (07:57)

A Honda ad shows Rube Goldberg-like mechanics and chain reactions of car parts. Car companies push ad agencies to show the car; creative ad agencies try to avoid this. Directors discuss the production and filming of the ad.

3 "Tupperzik" (03:31)

In a psychedelic ad, Asian women at a party get sexual satisfaction from the Orgasmopod, product from the multimedia outlet 3. Authorities bust the party but are themselves seduced.

Additional Resources & Credits: Honda Cog (01:16)

Additional Resources & Credits: Honda Cog