"Mean Joe Green" (03:49)

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In 1979, Coke and Pepsi engaged in a cola war. Experts talk about what made Coca-Cola's ad featuring football star Joe Green and a young fan an instant classic.

"Golf" (01:35)

View Viagra's commercial featuring two elderly men discussing their sex lives. Experts talk about the strategy of using censorship to engage viewer imagination.

"Noitulove" (02:46)

The 2005 Cannes Award Show Grand Prix prize went to Guinness for their reverse evolution commercial. Some experts believe the idea is better than the production value.

"Tantrum" (01:53)

Zazoo Condoms' advertisement features a father paralyzed by his son's supermarket behavior. Experts discuss its polarizing subject matter; some find the message generic.

Creative Strategy (02:11)

Advertising veteran Tom Mooney discusses what makes a good commercial and talks about coming up with ideas. He believes the industry should try harder to retain television audiences.

"Kipper" (03:12)

Experts talk about Lego's commercial featuring progressively complex creatures. It appeals to the viewer's imagination and uses an engaging voice over.

"Worms" (03:43)

A Unif Green Tea ad blends Thai humor, myth, and mysticism. Experts are divided on its idea, execution, and cultural interpretation.

Credits: Guinness Noitulove (01:01)

Credits: Guinness Noitulove