Segments in this Video

Introduction: Sugar: Addicted to Pleasure (01:50)


This brief overview of addictive products orients viewers with excerpts from the upcoming program.

Insidious Sugar (02:52)

A couple hundred years ago, sugar was not a regular part of our diet. Now, sugar is in everything and can lead to negative health affects such as diabetes.

Developing Diabetes (02:27)

Brian Cox visits with his sisters to analyze reasons why they might have developed diabetes.

Early History of Sugar (03:52)

Fruit or honey in the middle ages. Learn the early history of sugar cane. Food historian Ivan Day describes how sugar was used as a status symbol, not an edible treat.

Barbados (02:09)

In the 16th century, sugar was still exceptionally rare but also becomes an edible treat. Barbados farmers found a successful crop in sugar cane.

Sugar Revolution (02:06)

Cox visits an original plantation on Barbados. Compare a map from with one from 1727, showing the explosion of sugar cane farmers.

Race Against Time (02:27)

Cane juice starts going bad as soon as it is harvested. Learn how to transform it into a product with a long shelf life

Increasing Production (01:36)

Slaves from Africa and technology from Holland revolutionize the sugar industry.

Success (02:09)

View the opulent homes in Scotland that were paid for by the sugar business. The ports where sugar came in also experienced success. The refining process removed any nutritional value from the sugar cane.

Sugar on the Brain (01:48)

Cox drinks a chocolate milkshake while connected to a brain scanner to determine why people love sugar so much. Dr. Morten Kringelbach explains the results.

Diabetes (01:48)

By 1675 there were coffee houses all over. Doctors discover that there is a link between sugar and diabetes.

Complications (02:10)

Cox gets a check up for his own diabetes. Professor Graham Leese explains the sugar-induced dangers of diabetes.

Hard-Wired (03:01)

Cox participates in a study that Dr. Tony Goldstone at the Imperial College London is conducting, hoping to explain why people have a hard time controlling what they eat.

Sugar Beet (02:47)

During the Napoleonic wars, France was desperately short of sugar until scientists began making it from sugar beets. Food Historian Annie Gray outlines the changes in a working class diet during the 19th century.

Chocolate (02:19)

In 1886 the Swiss invented milk chocolate. 20 years later, George Cadbury successfully did the same. After the war, milk chocolate hit store shelves everywhere.

Brands (02:30)

Philosopher Claude Levi-Strauss raised the idea that food needed to appeal to the mind before you put it in your mouth. The marketing and branding industry was born.

High Fructose Corn Syrup (02:05)

Corn syrup is a cheaper way to sweeten products. The amount of sugar in the average British and American diets has increased steadily in recent years.

Sugar Addiction (03:46)

Cox speaks to Andrew McSherry, who was drinking six liters of soda pop a day and could not stop. Dr. Morten Kringelbach discusses the strong addictive properties of sugar.

Overcoming Sugar Addiction (01:35)

Andrew McSherry meets with his doctor to discuss his behavior changes. Professor Naveed Sattar discusses how addiction can begin in childhood as well as how people can overcome this addiction.

Conclusion: Sugar: Addicted to Pleasure (01:53)

Science is telling us that our bodies can no longer cope with the bombardment of sugar. Luckily, we can overcome the hard-wired cravings if we choose.

Credits: Sugar: Addicted to Pleasure (00:40)

Credits: Sugar: Addicted to Pleasure

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Sugar: Addicted to Pleasure

Part of the Series : Addicted to Pleasure
DVD (Chaptered) Price: $300.00
DVD + 3-Year Streaming Price: $450.00
3-Year Streaming Price: $300.00



Revealing the rich and controversial past of sugar, alcohol, tobacco and opium, Hollywood actor Brian Cox embarks on a thought-provoking journey to uncover how the commercial exploitation of these products hooked the rest of the world on an appetite for a good time. In this first episode, Brian wants to find out why (like millions of other Brits), he is a diabetic. Starting in Barbados, from which sugar cane fuelled a consumer revolution, Brian discovers how the British acquired a 'sweet tooth' and why today, this has led to epidemic levels of diabetes, obesity and even addiction to sugar.

Length: 48 minutes

Item#: BVL57412

ISBN: 978-0-81609-311-3

Copyright date: ©2012

Closed Captioned

Performance Rights

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Not available to Home Video and Publisher customers.