Print Ad Montage (03:52)
Advertisers need to understand the psychology behind consumer motivations. Consumer groups include up and comers, aspiring achievers, family centered, new traditionalists, individualists, and maintainers.
Emotional Approaches (02:42)
Graphic designers use two basic types of appeals in advertising. A combination of rational and emotional appeals is referred to as creative aerobics.
Message Approaches (01:38)
Common methods used by graphic designers include demonstration, comparison, problem solution, slice of life, and using a spokesperson.
Media Psychology: Traditional Methods (04:01)
Direct mail, yellow pages, outdoor advertising, newspaper advertising, specialist interest magazines, and tourist guidebooks all provide different benefits to advertisers.
Media Psychology: High Tech (02:54)
Television, Internet, permission email, and social media advertising provide businesses with access to a large audience.
For additional digital leasing and purchase options contact a media consultant at 800-257-5126
(press option 3) or email@example.com.