Segments in this Video

Introduction to Global Weight Issues (03:09)

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Hunger has shifted to obesity in many of the world's emerging nations. This film will cover epidemics in India, China, Brazil and Mexico.

Mexico's Obesity Epidemic (02:57)

Two thirds of the adult population is overweight or obese. 19-year-old Juan Luis comes from a family of eaters and his father died at 42; an expert explains the concept of portion control.

Medical Obesity Interventions in Mexico (03:04)

Juan Luis' father died of an obesity related illness at 42; after reaching 146.5 kg., he and his brother underwent gastric surgery. Three years later, he has to have a second operation.

Coca Cola in Chiapas (02:40)

Mexico's is the fastest growing obesity epidemic worldwide; the average citizen drinks half a liter of soda daily. Chiapas schoolchildren are given soft drinks to compensate for the lack of drinking water—supported by contracts between Coca Cola and school districts.

Mexico's Malnutrition-Obesity Link (05:11)

Nutritionist Marisol visits a local Chiapas family, where soft drink companies set prices according to rural incomes. Access to processed and sugary food among malnourished children increases risk for Type 2 diabetes, now the primary cause of death nationally.

China's Increased Fat Consumption (03:48)

One third of Chinese adults is overweight;16 year old Pan Jingyi has enrolled in a weight loss camp. After World War II, scientists developed oil seed extraction technologies to diversify fat sources—contributing to high diabetes rates among young Chinese.

China's Obesity Epidemic (02:13)

Chinese citizens have dramatically increased their sugar consumption since 1980. A weight loss camp participant describes his former eating habits. An expert explains how fat and sugar creates an addictive quality in processed sweets.

Physical Obesity Interventions in Brazil (03:16)

Each year, the number of obese citizens increases by 1% nationally. Triathlete Fernanda Keller runs exercise programs for disadvantaged children and describes how increased processed food consumption has contributed to the epidemic.

Processed Food Products in Brazil (03:11)

Energy dense sugar, vegetable oils and starches have become the main dietary components of the population. 31 year old Fabiana's son Adrian participates in Fernanda Keller's exercise program; she wants to address her obesity as well.

Exporting the U.S. Food Model (02:23)

Fabiana has tried diets and exercise but hasn't been able to lose weight. Starting in the '80s, the food system in Latin American countries has shifted from farmers' markets to supermarkets selling processed foods.

Nestle Brazil's Business Model (04:33)

Rio de Janeiro snack vendors imitate health workers while targeting low income families with products marketed as nutritionally enriched—but Brazil's obesity rate has soared. Big food companies report their largest profit growth as coming from outside North America.

India's Diabetes Epidemic (02:41)

As India's population moves out of poverty, obesity and Type 2 diabetes have replaced infectious diseases as the leading cause of death. Malnourished babies are particularly vulnerable to developing the condition.

Processed Food Consumption in India (03:59)

Companies target urban consumers, who tend to eat prepared meals high in fat and starch. One family describes their struggle with Type 2 diabetes, occurring at a lower BMI and a younger age compared to Europeans and affecting productive life.

Educational Obesity Interventions in India (01:17)

New research shows babies are genetically programmed for diabetes and heart disease while in the womb. One doctor says programs should target future mothers to improve the health of the next generation.

Shifting Global Eating Habits (02:01)

Food and beverage corporations see most of their future profits in emerging economies such as India, China and Brazil. Marketing campaigns have created a new snacking culture to increase sales.

Public Obesity Interventions in Brazil (02:38)

Social pressure on governments can lead to taxation and marketing regulations. Brazil's national school lunch program has limited commercial foods in schools, despite pressure from the food industry.

Public-Private Obesity Debate (03:22)

Studies show that even small taxation amounts can impact soda sales, but initiatives have failed in Mexico. A Coca-Cola "superhero" campaign cleverly bypasses marketing laws to target children, while food and drink companies argue that consumers should be responsible for their diet choices.

Preparing for Gastric Bypass (03:36)

Juan Luis' doctor cautions that the procedure is not a viable solution to the obesity epidemic effecting 30% of Mexico's population.

Global Public Health vs. Big Food (02:14)

Experts call for implementing public obesity prevention measures in emerging nations such as regulation and labeling. Juan Luis is doing well two weeks after his gastric bypass surgery.

Credits: Globesity: Fat's New Frontier (01:11)

Credits: Globesity: Fat's New Frontier

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Globesity: Fat's New Frontier


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Description

Not so long ago, countries like Mexico, India, and China counted malnutrition as a major health concern. Today, hundreds of millions of people in these countries are coping with obesity and its associated diseases, growing fatter, and at a faster rate, than Americans. This program explores the shocking explosion of global obesity and examines its links to increasing wealth and changing diets. The video travels to Mexico, where two-thirds of the population is overweight due to the popularity of soft drinks; to Brazil, where cheap, highly processed foods are found in even the most remote areas; to India, where a combination of better wages and genetic predisposition has experts predicting a diabetes epidemic; and to China, where a new middle class consumes more sugar and fat, and far more often, than ever before. (60 minutes)

Length: 60 minutes

Item#: BVL53076

ISBN: 978-0-81608-729-7

Copyright date: ©2012

Closed Captioned

Performance Rights

Prices include public performance rights.

Only available in USA and Canada.


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