La Montre Hermes (05:39)

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Leading CEOs discuss trends at the Salon International de la Haute Horlogerie. Jack Forster discusses how men began wearing wristwatches instead of pocket watches during World War I. Laurent Dordet discusses Galop d'Hermes and its designer Ini Archibong.

Piaget (02:38)

Chabi Nouri embodies the company's female clientele. Women now buy expensive timepieces for themselves and receive them as gifts from others.

Montblanc (03:08)

The SIHH caters to very few high-end luxury brands. Nicolas Baretzki unveils 1858—inspired by 1920s and 1930s Minerva military watches. IWC Schaffhausen brings a World War II Silver Spitfire to promote their products.

H. Moser & Cie. (02:10)

The Swiss Mad Watch comes in a case made of Swiss cheese. The Mother Nature watch has plants that grow inside. Edouard Maylan discusses the company's commitment to a zero-carbon footprint.

Ulysse Nardin (03:21)

Growth in the Chinese market for luxury watches has stagnated. Patrick Prunjauk discusses releasing 88 products to celebrate the year of the pig. The new generation of consumers does not wear watches before the release of the Apple Watch.

Celebrities Drive Consumers (06:44)

Brand ambassadors include Serena Williams, Hugh Jackman, Sonam Kapoor, Daniel Craig, and Ryan Reynolds. Peter Xu is a social media influencer who showcases watches in China. CEOs discuss engaging with consumers on Internet platforms and online sales.