GoodBoy Clothing (03:29)
In 2018, fashion apparel and accessory e-commerce sales reach $102 billion in the U.S. Gary Bredow tries on a bomber jacket. Oaklin Mixon discusses his first sale; customers define the brand for themselves.
Message Through Fashion (04:16)
Mixon's brand name represents his core values. He discusses starting GoodBoy and production. Lata Vonbrockdorff describes quality apparel and offers advice for those interested in sewing.
Business Growth and Management (04:20)
Mixon discusses moving from vendor events, to online sales, to a brick and mortar store; keep websites simple. Mixon explains managing product, offering an experience, and taking risks.
Flint, MI Small Business (04:38)
Jared Braun is in charge of production; he likes expression. Mixon discusses foot traffic, marketing, entrepreneurial growth, and the impact of the water crisis. He takes Bredow on a tour of downtown and shares memories.
Revenue and Marketing (06:54)
Mixon discusses branding, revenue, utilizing social media, influencers, and the future of GoodBoy; fashion is a culture. Mixon's children inspire creativity and drive. See a preview of the next episode.
Credits: GoodBoy Clothing (03:08)
Credits: GoodBoy Clothing
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