Approximately 15 million South Africans use social media and the number of mobile users is on the rise. Businesses pay Keagan Kingsley and Thithi Nteta to post pictures on Instagram; approximately 40% of brands advertise on the social network. Woolworths targets a younger demographic.
Facebook averages over 2 billion active users a month. Ime Archibong and Nunu Ntshingila discuss utilizing a mission aligned community, establishing a physical presence in Africa, and working with businesses to grow their brand. Archibong addresses Free Basics criticism.
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Many brands spend their marketing budget attracting Instagram users who have engaging audiences; two Facebook execs on how the social media site has expanded on the continent.
Length: 12 minutes
Item#: BVL187315
ISBN: 978-1-64623-218-5
Copyright date: ©2017
Closed Captioned
Prices include public performance rights.
Not available to Home Video and Publisher customers.
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