Segments in this Video

Social Influencers (05:49)


Approximately 15 million South Africans use social media and the number of mobile users is on the rise. Businesses pay Keagan Kingsley and Thithi Nteta to post pictures on Instagram; approximately 40% of brands advertise on the social network. Woolworths targets a younger demographic.

Profit Point (04:51)

Facebook averages over 2 billion active users a month. Ime Archibong and Nunu Ntshingila discuss utilizing a mission aligned community, establishing a physical presence in Africa, and working with businesses to grow their brand. Archibong addresses Free Basics criticism.

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Instagram Marketing in South Africa; Nunu Ntshingila & Ime Archibong

Part of the Series : Marketplace Africa
DVD (Chaptered) Price: $79.95
DVD + 3-Year Streaming Price: $119.93
3-Year Streaming Price: $79.95



Many brands spend their marketing budget attracting Instagram users who have engaging audiences; two Facebook execs on how the social media site has expanded on the continent.

Length: 12 minutes

Item#: BVL187315

ISBN: 978-1-64623-218-5

Copyright date: ©2017

Closed Captioned

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Not available to Home Video and Publisher customers.