Companies use brands to build awareness; only one African brand made the top 10 list in Africa. Monali Shah discusses Coca-Cola's integrated marketing; Coke Studio is a platform for rising stars in several countries.
The South African company operates several properties in South Africa and Latin America, and employs over 13,000 people. Graeme Stephens discusses sponsoring Sun Met, business growth, exiting Nigeria, and spending power.
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Go behind the scenes at Coke Studio Africa, and the CEO of Sun International talks about what kind of growth the brand is experiencing on the continent.
Length: 11 minutes
Copyright date: ©2017
Prices include public performance rights.
Not available to Home Video and Publisher customers.
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