Segments in this Video

Kantanka Group (02:41)


Ghana's first automaker Kwadwo Safo, Jr. focuses on building a trusted brand for a mass market. Production is small-scale; there are just three models. Amir Daftari test drives a pick-up truck.

Chocolate Clothing Line (03:31)

Ghanian fashion designer Kwaku Bediako plans to build a global empire. His workshop handles 1,000 orders monthly. He tailors an outfit for Daftari.

Payment Pebble (03:12)

High unemployment rates have catalyzed South African entrepreneurs; credit card payments present cost and security challenges. Stafford Masie has developed an affordable point-of-sale device fitting on mobile phones. He discusses engineering and production challenges and plans to expand to international markets.

The Chop Bar (03:04)

Elias Hage and Mona Quartey El Halabi have started a Ghanaian fast food restaurant. Most fast food chains serve American style dishes; there is market potential for local cuisine. They focus on presentation.

Start-Up Challenges in Ghana (01:32)

Employment and Labor Relations Minister Haruna Iddrisu discusses high credit costs. He advises young people to take risks and become entrepreneurs. The government should support economic development and invest in human capital.

Plasta (03:15)

Capetown entrepreneur Lize Hartley produces first-aid plasters for all skin tones. She discusses challenges of developing a new product, learning about marketing, and expansion plans.

The Cupcake Boutique (03:35)

Aina Aidoo started a small bakery in Accra with her sister Ruby and cousin Dede. They plan to take over the African market, emphasizing product quality and customer service. They support female empowerment by hiring only women.

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African Start-Up: Episode 1

Part of the Series : African Start-Up
DVD (Chaptered) Price: $129.95
DVD + 3-Year Streaming Price: $194.93
3-Year Streaming Price: $129.95



High fashion, fast food and tough trucks - small African businesses are branching into industries not commonly associated with the continent. Chocolate Clothing, The Chop Bar and Kantanka Cars are just a few of the new companies that are venturing into.

Length: 23 minutes

Item#: BVL187200

ISBN: 978-1-64623-111-9

Copyright date: ©2016

Closed Captioned

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Not available to Home Video and Publisher customers.