Segments in this Video

Introduction: The Game (03:07)


Hip Hop influences culture and power. Performers discuss the genre's impact on contemporary entertainment. Ice-T explains how "The Radio" was the first west coast club.

Origins of Hip Hop (04:06)

Hip Hop came from humble beginnings in the Bronx during the 1970s. The Roxy Club integrated black and white aficionados of the musical genre. Melle Mel's dream inspired the lyrics to "White Lines."

Radio Club (02:55)

Alex Jordanov and Ice-T opened the club that became the birthplace of West Coast rap. Musicians included Michael Jackson, Madonna, Chaka Khan, and Prince.

Hip Hop Growth (05:00)

Hip hop created its own institutions and radio stations. K-Day was a pirated AM radio station; gangster rap was part of a broader genre. Popular groups included Beastie Boys and Run DMC; rap music eliminated racial boundaries.

Gangster Rap (06:13)

A voice from the community expressed what was occurring in inner cities. N.W.A. rewrote Ice T's "6 'N the Mornin'." Hip hop began to make money after it was embraced by white culture; the head of CBS Records forced MTV to play Michael Jackson videos.

Hollywood (06:22)

John Singleton wanted to make "Boyz n' the Hood" a hip hop movie without rap. Hip hop artists were the new cowboys and gangster figures. Spike Lee and Albert and Allen Hughes proved there was a market.

The Tech Revolution (08:23)

Public Enemy put out digital content and sold their album on the internet. Members of the entertainment industry testified before Congress about the cultural supremacy of the United States. Musicians changed their business model after the advent of Napster.

The Branding of Hip Hop (12:19)

Performers emulated gangsters. The musicians were determined to avoid exploitation and became entrepreneurs. Jim Crow laws stifled black businesses; Adidas financially sponsored Run DMC.

The Branding of Hip Hop: Labels (08:26)

Russell Simmons began Phat Farm. Damon "Dame" Dash became enraged after Iceberg Jeans refused to endorse Shawn "Jay-Z" Carter. Macy's gave Wu Wear a prominent location at its flagship store.

The Branding of Hip Hop: Expansion (06:04)

Entrepreneurs convert viewers into consumers; Hollywood perpetuates mythology. Hip hop musicians and experts describe how 50 Cent built an empire by investing in Vitamin Water and creating the G-Unit Clothing Company.

The Soul of Hip Hop (08:28)

Jay-Z listened to other performers' stories to avoid similar mistakes. There was a status quo because of large labels, but now the market has become over-saturated.

Atlanta: New Capital of Hip Hop (08:44)

Hip Hop musicians describe why they like working and living in Georgia. The south has a different cultural identity. Van Jones believes there will be a musical renaissance.

It's a New World (03:45)

Ice-T describes how performers may not receive financial compensation for tracks in the near future. Millennials are more apt to follow a person for their stories rather than for music quality. Social media networks are designed to give people a voice.

Streaming Into the Future (11:05)

Indify tracks 125,000 artists and ranks them based on social media network activity and content. Experts argue the benefits and drawbacks of the digital age. The consumption of culture and music runs 24 hours a day.

The Last Frontier (10:01)

"Forbes" covers hip hop as a business and examines the profiles of the entrepreneur moguls. Apple partners with Dr. Dre to create headphones; Jay-z invests and re-brands Tidal to liberate artists. Experts discuss the impact of hip hop on the election of Barack Obama.

Credits: The Game (00:56)

Credits: The Game

For additional digital leasing and purchase options contact a media consultant at 800-257-5126
(press option 3) or

The Game

DVD (Chaptered) Price: $199.95
DVD + 3-Year Streaming Price: $299.93
3-Year Streaming Price: $199.95



How did hip hop become more than just a genre of music? Over the last two decades, hip hop has transformed into a social movement, and then a lucrative commodity. Featuring artists like 50 Cent, Ice T, Chuck D, Young Thug, Grandmaster Caz, as well as the people working behind the scenes to engineer their success, this program shows how the culture of hip hop was converted into a brand that could be used to sell anything from headphones to clothing.

Length: 107 minutes

Item#: BVL186719

Copyright date: ©2017

Closed Captioned

Performance Rights

Prices include public performance rights.

Not available to Home Video, Dealer and Publisher customers.