Segments in this Video

Cultural Conflicts (05:47)


In this scenario, a high-tech services marketing team meets in Asia to promote a new global service line. Identify cultural difficulties between Tom and his managers; consider how they can overcome their differences.

Points of View (04:59)

Members of the global marketing team share their perspectives and frustrations about the dinner meeting. Review challenges of multicultural meetings.

Solutions (01:17)

Revisit the global marketing team scenario in which they recognize cultural style differences.

Credits: Building the Multicultural Team (00:31)

Credits: Building the Multicultural Team

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Building the Multicultural Team

Part of the Series : Global Scenarios
DVD (Chaptered) Price: $299.95
DVD + 3-Year Streaming Price: $449.93
3-Year Streaming Price: $299.95



This program features a global team in action. It uses case studies and role plays, showing a problem-plagued meeting between five managers from Asia, Europe, the Middle East, North America, and South America, and highlights powerful techniques for working effectively with other cultures. The program teaches how to foster effective leadership, overcome differences, and benefit from cultural diversity.

Length: 14 minutes

Item#: BVL185264

ISBN: 978-1-64623-672-5

Copyright date: ©2005

Closed Captioned

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Not available to Home Video and Publisher customers.