Media Planner and Buyer: Main Duties and Responsibilities (00:37)
Michael Haid is a media planner in charge of media placement, media buying, and media management.
Media Planner and Buyer: Career Beginnings (00:43)
Haid talks about his offer to become a partner in a small business. He was given the role of CFO.
Media Planner and Buyer: Keys for Success (01:25)
Being detail oriented, driven, focused, resilient, and able to solve problems are important qualities for this position.
Media Planner and Buyer: Education and Certification Requirements (00:54)
There are no formal certifications for this position. Haid focuses on what the media representatives offer.
Media Planner and Buyer: Workplace Atmosphere (00:36)
Media planners have the ability to work anywhere with a computer and internet connection.
Media Planner and Buyer: Advice for Aspiring Pros (02:16)
Laziness can lead to mistakes in this career. Haid advises keeping diligent records and encourages internships.
Media Planner and Buyer: Day on the Job (03:01)
A day could include constructing a buy, deciding who to work with, or working with financial professionals.
Media Planner and Buyer: Industry Goals and Services (00:40)
The main goal is to maximize return for the client to help generate sales.
Media Planner and Buyer: Industry Challenges (01:44)
Haid describes how advertising can be under threat when making financial cuts. Picking up business can be difficult.
Media Planner and Buyer: Looking at the Future (01:07)
Haid sees the industry growing and becoming more competitive.
For additional digital leasing and purchase options contact a media consultant at 800-257-5126
(press option 3) or firstname.lastname@example.org.