Segments in this Video

Media Planner and Buyer: Main Duties and Responsibilities (00:37)


Michael Haid is a media planner in charge of media placement, media buying, and media management.

Media Planner and Buyer: Career Beginnings (00:43)

Haid talks about his offer to become a partner in a small business. He was given the role of CFO.

Media Planner and Buyer: Keys for Success (01:25)

Being detail oriented, driven, focused, resilient, and able to solve problems are important qualities for this position.

Media Planner and Buyer: Education and Certification Requirements (00:54)

There are no formal certifications for this position. Haid focuses on what the media representatives offer.

Media Planner and Buyer: Workplace Atmosphere (00:36)

Media planners have the ability to work anywhere with a computer and internet connection.

Media Planner and Buyer: Advice for Aspiring Pros (02:16)

Laziness can lead to mistakes in this career. Haid advises keeping diligent records and encourages internships.

Media Planner and Buyer: Day on the Job (03:01)

A day could include constructing a buy, deciding who to work with, or working with financial professionals.

Media Planner and Buyer: Industry Goals and Services (00:40)

The main goal is to maximize return for the client to help generate sales.

Media Planner and Buyer: Industry Challenges (01:44)

Haid describes how advertising can be under threat when making financial cuts. Picking up business can be difficult.

Media Planner and Buyer: Looking at the Future (01:07)

Haid sees the industry growing and becoming more competitive.

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Media Planner and Buyer—Career Q&A: Professional Advice and Insight

DVD (Chaptered) Price: $49.95
DVD + 3-Year Streaming Price: $74.93
3-Year Streaming Price: $49.95



What is it like to be a media planner and buyer? In this Career Q&A video interview, Michael Haid talks about his career path, what he does on the job, and the keys to success planning media buys. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years.

Length: 14 minutes

Item#: BVL162489

ISBN: 978-1-64481-007-1

Copyright date: ©2018

Closed Captioned

Performance Rights

Prices include public performance rights.

Not available to Home Video customers.