Media Planner and Buyer: Main Duties and Responsibilities (00:37)

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Michael Haid is a media planner in charge of media placement, media buying, and media management.

Media Planner and Buyer: Career Beginnings (00:43)

Haid talks about his offer to become a partner in a small business. He was given the role of CFO.

Media Planner and Buyer: Keys for Success (01:25)

Being detail oriented, driven, focused, resilient, and able to solve problems are important qualities for this position.

Media Planner and Buyer: Education and Certification Requirements (00:54)

There are no formal certifications for this position. Haid focuses on what the media representatives offer.

Media Planner and Buyer: Workplace Atmosphere (00:36)

Media planners have the ability to work anywhere with a computer and internet connection.

Media Planner and Buyer: Advice for Aspiring Pros (02:16)

Laziness can lead to mistakes in this career. Haid advises keeping diligent records and encourages internships.

Media Planner and Buyer: Day on the Job (03:01)

A day could include constructing a buy, deciding who to work with, or working with financial professionals.

Media Planner and Buyer: Industry Goals and Services (00:40)

The main goal is to maximize return for the client to help generate sales.

Media Planner and Buyer: Industry Challenges (01:44)

Haid describes how advertising can be under threat when making financial cuts. Picking up business can be difficult.

Media Planner and Buyer: Looking at the Future (01:07)

Haid sees the industry growing and becoming more competitive.