Experts discuss how music videos became an enormous business in the 1990s; musicians relied on the medium to sell records. The gay dance scene in New York City inspired Madonna's musical track.
George Michael sings about how he has changed since releasing "Faith." He hired five models who appeared on a Vogue cover to star in the video. In "Black or White," Macaulay Culkin portrays a young boy who plays his music too loud; Michael Jackson conveys a message of racial equality; the music video introduced morphing technology.
"Everybody Hurts" (02:01)
Jake Scott directed R.E.M.'s music video about feeling hopeless. Experts discuss its impact.
"Take That" (03:07)
Gregg Masuak directed Pray's music video. Spike Jones directed the Beastie Boys' "Sabotage." It was one of the first videos that incorporated comedy.
Phil Daniels of Quadrophenia speaks the lyrics of the title track by Blur. Pedro Romhanyi directed the video. Jones directed "Buddy Holly" and used clips from "Happy Days."
F. Gary Grey directed the video; the lyrics reference AIDs and the drug trade. "Common People" was a breakout song for the band Pulp; Jarvis Cocker produced the video after studying filmmaking.
The Michael and Janet Jackson collaboration features the two pop stars escaping the planet and living aboard a spaceship. Radiohead wrote "Just."
"It's Oh So Quiet" (03:15)
Jones wanted to pay homage to the big 1950s musicals in the Bjork music video. Oasis released "Don't Look Back in Anger."
"Tonight, Tonight" (03:02)
The Smashing Pumpkins video pays homage to George Méliès' "A Trip to the Moon." The producers had difficulties procuring costumes. "Wannabe" captured the spirit of the Spice Girls.
"Virtual Insanity" (02:36)
Jonathan Glaser wanted to showcase Jamiroquai's dancing. Learn how the filmmakers achieved the effect of making the floor move. Daft Punk broke into the main dance scene when they released "Around the World."
"Bitter Sweet Symphony" (02:31)
Walter A. Stern's music video highlighted Richard Ashcroft walking on Hoxton High Street in London. "It's Like That" was originally released in 1983, but Jason Nevins remixed it and made a video.
"Smack my Bitch Up" (02:41)
Jonas Akerlund directed the Prodigy's video; he wanted it to be as offensive as its title. Directed by Stern, Massive Attack's "Tear Drop" depicts a baby in utero singing the lyrics.
"Baby One More Time" (02:25)
Britney Spears' love interest was portrayed by her cousin. Philip Atwood directed Eminem's "My Name Is."
"Praise You" (04:19)
Jones and Roman Coppola directed the Fatboy Slim song, which depicts a flash mob forming. "Let Forever Be" portrays a women's nightmare. Experts summarize the impact of the 1990s music videos.
Credits: Music Videos that Defined the 90s. (00:26)
Credits: Music Videos that Defined the 90s.
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