Advertising Worker: Main Duties and Responsibilities (01:16)

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Steve Morrison will meet with a client to learn his company's needs and develop an effective advertising strategy.

Advertising Worker: Career Beginnings (01:01)

After majoring in public relations, Morrison worked several long-term advertising jobs before finding his current position.

Advertising Worker: Keys for Success (01:51)

"There is no substitute for hard work." Have a desire to learn and change in the fast-paced industry.

Advertising Worker: Education and Certification Requirements (00:59)

There are a wide range of jobs in the advertising industry; required certification would be specific to each job.

Advertising Worker: Workplace Atmosphere (01:20)

Being part of the advertising business is busy, interesting, and stimulating.

Advertising Worker: Advice for Aspiring Pros (01:51)

Morrison discusses mentoring and learning from others in the business.

Advertising Worker: A Day on the Job (01:17)

Morrison talks about the types of things on his to-do list and working as a team with others in the agency.

Advertising Worker: Industry Goals and Services (01:11)

Morrison talks about what he and his agency do to help a client grow his business.

Advertising Worker: Industry Challenges (02:17)

The challenge of reaching mass audiences through quickly changing forms of media is also an opportunity.

Advertising Worker: Looking at the Future (02:18)

The industry will be similar to how it is now. Morrison considers how technology is used in advertising.