Segments in this Video

Introduction- Big Data: Good for the Customer Not Just the Business (02:04)


Organizations have realized big data's potential and invested in ways to take advantage of it. This video features Inhi Cho Suh and is intended to help professionals understand the latest trends. This segment orients viewers to the topics that will be covered in this video including why it matters, challenges, analysis, and advice.

Creating Value With Big Data (05:28)

Seventy six percent of experts surveyed predicted exponential growth on the amount of data; almost half are developing or implemented big data projects. Availability and emerging technologies make the field exciting. Big data can be used to grow, track, and retain customers and optimize assets.

Analytics (04:34)

Half of big data projects start with customer orientation. Suh describes how organizations need to examine whether they have a comprehensive view of current customers and are they listening to their needs. IBM recently determined that more than 70% of the consumer population will spend more than 15 minutes giving personal information if they believe it will be used appropriately and value will be reciprocated.

Big Data and Big Data Analysis: Overcoming Today's Challenges (07:29)

Ninety percent of global data has been created within the last two years. Challenges include curating information, privacy, governance, and security. Suh suggests improving skill sets of workers and provides several IBM products to help with the analytics.

Getting Started (06:56)

Suh describes four different ways to implement big data depending on an organization's skill set and tools available for analytics. IBM was able to reduce crime in a specific city by 30% using big data. Firms should need a clear strategy on how to deliver a successful outcome.

Conclusion: Big Data: Good for the Customer Not Just the Business (02:56)

Suh describes different tools IBM offers to help analyze big data. The Watson Unit researches cognitive computing.

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Big Data: Good for the Customer Not Just the Business

DVD (Chaptered) Price: $149.95
DVD + 3-Year Streaming Price: $224.93
3-Year Streaming Price: $149.95



An important lesson learned about Big Data is that collecting and storing data may be the easier part of the job, analyzing and utilizing the data, well, that’s the challenging task. It’s become abundantly clear, that today’s organizations need to work through the challenges and come full circle with their Big Data efforts, thereby harnessing its full potential and benefits. And, by saying that; we mean benefits for not only the enterprise, but the customer as well. In this program Inhi Cho Suh, Vice President, Big Data, Integration and Governance for the IBM Software Group, explores the latest trends in Big Data and Big Data analytics. By watching this report IT and business professionals will stay current with this evolving computing paradigm. After successfully completing this segment you should be able to: understand the current trends in Big Data and how it can be used to benefit the organization and customer alike, recognize the challenges confronting organizations in dealing with Big Data, identify leading data analysis tools and solutions, and discuss the factors that are likely to impact Big Data in the future.

Length: 30 minutes

Item#: BVL145980

Copyright date: ©2015

Closed Captioned

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