Elmar Mock is best known for his co-invention of the bestselling Swatch wristwatch, which revolutionized watchmaking, and revitalized the Swiss watch industry. However, the plastic welding techniques that the inventor first employed on the Swatch also became the building blocks of an entire "innovation factory" – Mock's company Creaholic – that churns out novel inventions by the hundreds. To date, Creaholic has completed over 800 projects, founded several start-up companies and generated more than 200 patent families.