Titles in this Series

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Description

The landscape of British supermarkets is changing. The big five supermarkets once ruled the high street, and their ubiquitous megastores could be found in every British town. But times, shopping trends and customer needs are transforming. Customer loyalty is fading, online shopping is on the rise, convenience is king and there’s a price war like never before. Supermarkets have had to change their tactics—and fast. Which new trade secrets, technological innovations, and marketing strategies have Britain’s supermarkets adopted—and is it enough to stay on top?

Length: 150 minutes

Item#: BVL145448

ISBN: 978-1-64198-984-8

Copyright date: ©2017

Performance Rights

Prices include public performance rights.

Not available to Home Video and Publisher customers.


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