Creating a Purpose Culture: Introduction (02:52)
Hear how this chapter will teach you how to apply your previously created positioning statement to your career and how to create a purpose driven business culture.
Using Your Position Statement to Advance Your Career (03:54)
Learn how to position yourself as a leader with your boss and others.
Building a Strong Network of Support (06:04)
Learn how to use your positioning statement as a networking tool. Hear examples of how this works.
Reflection: Applying Your Positioning Statement to Your Career (01:03)
Viewers are asked to reflect on how the positioning statement can be used and set a date for implementation.
Introduction: Building a Purpose-Driven Culture (05:39)
Hear the reasons for creating a culture where people are engaged and inspired to reach a common purpose. Uncertainty breeds fear. Changes ideally start from the top.
The Building Blocks of a Purpose Driven Culture (05:36)
Culture describes how a group of people interact with each other. It is often created through imitation or communication.
Reflection: Assessing the Status Quo of Your Culture (01:27)
Viewers are asked to reflect on organizational rules of the game.
Building a Purpose-Culture: Setting the Stage (05:22)
A plan, time, and means to follow through are crucial when implementing a culture shift. Be confident with your positioning statement.
Building a Culture: Step-By-Step Workshop Template (Part 1) (04:26)
Hold a one day workshop; set the context; play the "How Great Leaders Inspire Action" video; read your why, how, what statement; create a team statement starting with the "how."
Building a Culture: Step-By-Step Workshop Template (Part 2) (03:25)
After the "how" statement has been established, work on the "why." It consists of fundamental beliefs and the status quo that will change. Help connect it to a business context.
Building a Culture: Step-By-Step Workshop Template (Part 3) (06:42)
With the "how" and "why" statements complete, work on the "what." Help guide general outcomes and specific results. Request a commitment to reflect the statement.
Developing Your Culture Roll-Out Strategy (07:44)
Hear strategies for carrying out your culture change initiative based on the size of your team. See a list of Zappo's core values.
Turning Abstract Values Into Concrete Behaviors (02:50)
Revisit your "how" statement and turn values into principles that can be used in day to day situations.
Building a Purpose Culture: Key Elements to Remember (02:39)
Hear a summary of the topics covered in this video.
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