Segments in this Video

Industrial to Cultural Capitalism (03:01)

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A transformation out of industrial capitalism into cultural capitalism causes material goods to be second in commerce. The Internet as a price compressor raises product competition.

Businesses and the Internet (05:02)

The Hollywood Stock Exchange acts the central bank for Hollywood. Internet businesses become entertainment programmers. Companies benefit from having long-term relationships with clients.

Media Fragmentation (05:24)

Television competes with ten million Internet channels. Having a focused audience, MTV remains the smallest niche in television, but it is more profitable than most mass audience programming.

Internet and the News (03:51)

The Internet can isolate people from necessary news. About.com connects people with topics and experts by running small and large global villages. Television provides more mass broadcasting.

Internet as a Publishing Medium (04:47)

Without concern for quality, Internet access allows anyone to publish. People can locate, access, and trade with others. Sharing a culture or becoming privatized remains a question.

Empowering Consumers (05:08)

Commerce changes as power shifts from merchants to customers as the Internet empowers individuals. Consumer demand-driven Websites, versus packaged products, bring success.

Interactive World of the Internet (02:55)

Ultima Online develops anti-violent rules for its interactive virtual game. The Internet allows people to share global stories and news without government controll.

Internet: Distribution-Free Medium (03:11)

The Internet has become the first distribution-free medium in history. Consumers have access to content, with no middle man, wherever and whenever they want it.

Distributors to Marketers (07:01)

With no distribution barriers, consumers play an active role in filtering products. Internet companies become marketers, so capital shifts from production distribution to marketing.

Internet and Commercializing (06:38)

Internet companies compete for consumers that no longer surf the Web. Online services, as portals, use media to control what viewers see. Internet commercializing will lose a participatory system.

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The Internet: The End of TV as We Know It?


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Description

How will producers, advertisers, and consumers be affected when information and entertainment merge into the on-demand environment of the Internet? Segment one of this program deals with the displacement of broadcast TV, while segment two examines the rise of cultural capitalism and the vanishing distinction between producers and consumers. A collage of interviews with Peter Schwartz, of Global Business Network; Amazon.com’s Jeff Bezos; and heavy hitters from Walt Disney, Sony Digital Media, the Hollywood Stock Exchange, About.com, TiVo, Eidos Games, and MIT explore the business, cultural, and technological ramifications of living in a world where the Internet is the new medium of choice. (2 parts, 50 minutes each)

Length: 101 minutes

Item#: BVL11165

ISBN: 978-0-7365-5255-4

Copyright date: ©2000

Closed Captioned

Performance Rights

Prices include public performance rights.

Only available in USA and Canada.


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