Industrial to Cultural Capitalism (03:01)
A transformation out of industrial capitalism into cultural capitalism causes material goods to be second in commerce. The Internet as a price compressor raises product competition.
Businesses and the Internet (05:02)
The Hollywood Stock Exchange acts the central bank for Hollywood. Internet businesses become entertainment programmers. Companies benefit from having long-term relationships with clients.
Media Fragmentation (05:24)
Television competes with ten million Internet channels. Having a focused audience, MTV remains the smallest niche in television, but it is more profitable than most mass audience programming.
Internet and the News (03:51)
The Internet can isolate people from necessary news. About.com connects people with topics and experts by running small and large global villages. Television provides more mass broadcasting.
Internet as a Publishing Medium (04:47)
Without concern for quality, Internet access allows anyone to publish. People can locate, access, and trade with others. Sharing a culture or becoming privatized remains a question.
Empowering Consumers (05:08)
Commerce changes as power shifts from merchants to customers as the Internet empowers individuals. Consumer demand-driven Websites, versus packaged products, bring success.
Interactive World of the Internet (02:55)
Ultima Online develops anti-violent rules for its interactive virtual game. The Internet allows people to share global stories and news without government controll.
Internet: Distribution-Free Medium (03:11)
The Internet has become the first distribution-free medium in history. Consumers have access to content, with no middle man, wherever and whenever they want it.
Distributors to Marketers (07:01)
With no distribution barriers, consumers play an active role in filtering products. Internet companies become marketers, so capital shifts from production distribution to marketing.
Internet and Commercializing (06:38)
Internet companies compete for consumers that no longer surf the Web. Online services, as portals, use media to control what viewers see. Internet commercializing will lose a participatory system.
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