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What Is Marketing?

Is there a market for bacon-scented sun block? Yes—at least in theory. After explaining basic terminology such as needs, demands, and markets, this program outlines the three strategies for inducing potential customers to purchase merchandise—the product orientation, selling orientation, and marketing orientation—and defines the marketing concept, where product promotion is tailored to a target audience. (15 minutes)



 
                

Item#: BVL10138
Copyright date: ©1998
DVD ISBN 978-1-4213-5695-2



Part of the Series : Marketing: The Standard Deviants(r) Core Curriculum
     
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95


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The Four P's, Part 1: Product and Pricing
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Product, price, place, and promotion are the nuts and bolts of the marketing plan, and apply equally to deodorant and action figures. After a quick overview of the Four P's, this program focuses on the first two: product and price. In part one, the c...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
The Four P's, Part 2: Place and Promotion
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This program concentrates on the final two of the Four P's: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Segmenting, Targeting, and Positioning
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No product can be all things to all people-not even Wheelie Cheese. In this program, the principles of carving up a market are addressed. Topics under investigation include market characteristics such as demographics, lifestyle, usage level, geograph...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Marketing Research and Information
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"Who needs that product, anyway?" This program provides the inside scoop on how to gather consumer data. Sources of secondary information from the government-including the Statistical Abstract of the United States and materials obtained through FOIA ...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Marketing Planning
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True or false? "A good product will sell itself." In this program, a swashbuckling swordsman and other experts answer that question with a thorough summary of the marketing process-covering mission statements, business and marketing objectives, and m...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95


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