Bloggers: Main Duties and Responsibilities (00:49)
As a sustainable lifestyle blogger, Julie Hancher writes, edits, and publishes. Her marketing duties include managing clients and social media consulting.
Bloggers: Career Beginnings (00:48)
Hancher was motivated to blog about her employer after discovering he was secretly throwing out the recycle.
Bloggers: Keys to Success (01:09)
Hancher believes passion, good writing skills, and knowing the tools of the trade are essential.
Bloggers: Education and Certification Requirements (01:24)
Hancher says the best education is through trial and error. Hootsuite offers online certification.
Bloggers: Workplace Atmosphere (01:32)
Hancher's job involves many meetings, which she conducts at coffee shops or through video chats and instant messaging.
Bloggers: Advice for Aspiring Pros (01:52)
With a saturation of online content, having a passion or unique angle is beneficial. Gain an understanding of how online mediums work and how Google indexes them.
Bloggers: A Day on the Job (00:58)
Hancher starts her day by promoting her published blog post on social media networks. She checks to see what posts are performing well, meets with clients to talk about projects, and writes a new blog.
Bloggers: Industry Goals and Services (01:43)
Bloggers partner with companies who will sponsor advertising space. It is difficult for a blogger with a small readership to get big advertisers; interested readers help promote her blogs. Hancher offers training and consulting to supplement her income.
Bloggers: Industry Challenges (00:46)
It is important to find your own niche— online content is saturated with similar topics. Be willing to learn new ways how to sell your product in an ever-changing online market.
Bloggers: Looking at the Future (01:15)
The internet is a central source for information. Hancher sees a future of shorter content on different platforms. She is excited to learn new skills which she can promote in her training business.
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